CanFASD’s prevention team weighs in on Nunavut’s new FASD prevention posters

Girls, Women, Alcohol, and Pregnancy

CBC News screenshot

A new campaign from the territorial government of Nunavut is getting some media attention. (See the coverage in the Huffington Post here and CBC here).

The posters, in English and in Inuktitut, read “Baby or the bottle? Pregnant women should never drink alcohol.”

The campaign was designed by Iqaluit-based graphic design company Atiigo Media Inc. According to the Huffington Post article, the image was inspired by a poster campaign from Russia (which I blogged about here in 2012.)

The media coverage discusses how responses to the campaign have been mixed with opinions ranging from “effective” to “offensive.” This follows discussions last week about a campaign in Ontario by the Liquor Control Board of Ontario (LCBO) that spurred one mother to make a formal complaint.

The LCBO campaign was critiqued for suggesting that mothers who drink during pregnancy are irresponsible and uncaring. Rather than promoting love, it was suggested that…

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